The Quilted Northern "Designed to Be Forgotten" campaign is a marketing initiative by Quilted Northern, a brand known for its toilet paper and bathroom tissue products. This campaign focuses on the unique selling proposition that Quilted Northern toilet paper is so effective and comfortable that it can be used and then forgotten about – a humorous and memorable way to emphasize its quality and performance.

Here are some key points about the "Designed to Be Forgotten" campaign:

1. Messaging and Branding:
- The central message of this campaign is that Quilted Northern toilet paper is so soft, strong, and reliable that you won't have to think about it after using it. It's designed to do its job well and then fade into the background of your daily routine.

2. Humorous Approach:
- The campaign uses humor to capture attention and engage with consumers. The idea of a product being "designed to be forgotten" is presented in a lighthearted and amusing manner.

3. Differentiation:
- Quilted Northern positions itself as a premium toilet paper brand that stands out in terms of quality and comfort. By emphasizing its performance, the brand aims to differentiate itself from competitors.

4. Consumer-Focused:
- The campaign focuses on the consumer's experience and convenience. It suggests that Quilted Northern understands the needs and preferences of its customers and aims to provide a hassle-free and pleasant bathroom experience.

5. Multi-Platform Promotion:
- Like most modern marketing campaigns, "Designed to Be Forgotten" likely utilizes a range of media channels, including television commercials, digital advertising, social media, and print media to reach a wide audience.

6. Memorable Slogan:
- The slogan "Designed to Be Forgotten" is catchy and easy to remember, which helps reinforce the message in consumers' minds.

7. Consistency in Messaging:
- Quilted Northern has maintained consistency in its messaging over the years, reinforcing the idea that their toilet paper is designed for comfort and performance.

8. Consumer Trust:
- By promoting the idea that their product can be "forgotten" after use, Quilted Northern aims to build trust with consumers, suggesting that they can rely on the brand for a reliable and comfortable bathroom experience.

In summary, the Quilted Northern "Designed to Be Forgotten" campaign is a creative and humorous way for the brand to communicate its product's quality and effectiveness. It uses humor and a memorable slogan to differentiate itself in the competitive toilet paper market and to emphasize its focus on customer satisfaction and comfort.